When it comes to super bowl ads, few are as memorable as Budweiser’s Clydesdale spots. The company’s heartwarming television ads featuring Clydesdale horses has been a Superbowl tradition for more than three decades.
This year, however, one of their commercials features a different type of workhorse — a tractor trailer hauling cans of water to those in need.
The commercial, which will air during the 2018 Superbowl, highlights the company’s role in helping families affected by natural disasters throughout the country.
A spokesperson for the company said the idea behind the advertisement is “to spotlight our employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters.”
“Texas, Florida, Puerto Rico, California, wherever you need us,” the ad says, before panning out to a tractor trailer leaving a Budweiser factory.
Take a look at the clip below, which is one of four TV spots the company will be running during this year’s Superbowl.
