California lawmakers are getting creative in order to compensate for a combined $7 billion annual shortfall for highway repairs and maintenance, as well local street repair.
The California Senate bill in progress would make use of the state’s interchangeable message signs via advertising. According to Land Line Magazine, California has more than 830 changeable message sings in operation. This could raise $200 million annually for road work.
The Senate Transportation and Housing Committee voted 6-2 to advance the bill. However, it is first required to conduct a pilot project to see how drivers respond.
Opponents raise various concerns regarding driver safety and the distracting nature of these signs. Officials rebut that the signs can remain blank whenever possible to prevent distracted driving.
During a recent hearing on the bill, Senator Bob Huff comments that, “It won’t cost taxpayers a dime,” and “It will be funded through a public-private partnership.”
The bill awaits further consideration.
