New York City will ban commercial trucks from making deliveries to some of the busiest areas in the city during morning and evening rush hours, in order to reduce traffic congestion.

The new congestion reduction pilot program was unveiled by Mayor de Blasio on Sunday, October 21st.

According to the Mayor’s Office press release, the new initiative will regulate when and where commercial trucks can stop and unload goods in parts of Manhattan, Brooklyn, and Queens. Trucks will not be allowed to deliver to 11 cross streets in Midtown Manhattan, as well as parts of Flatbush Avenue in Brooklyn and Roosevelt Avenue in Queens between the hours of 7 a.m. and 10 a.m., as well as between the hours of 4 p.m. and 7 p.m.

“This part of the city is where the problem is the greatest,” de Blasio explained.

“In the last seven years, the average vehicles’ speeds in Midtown have declined 23 percent. That’s frightening… New Yorkers have been telling me loud and clear about the quality-of-life problems created by traffic where they live and work,” de Blasio continued.

“With a targeted effort to help clear travel lanes, delivery zones, intersections and highways, these initiatives will address these concerns head-on, using established and new tools that will keep our City moving, from midtown to all of our neighborhoods.”

However, despite the city’s attempt at reducing congestion, business owners are not happy with the new system.

“The plan makes no sense at all,” said board member for the National Supermarket Association, Nelson Eusebio.

“The 7 a.m. to 10 a.m. part is definitely going to hurt us. That’s when retailers get most of their deliveries,” Eusebio continued.

Eusebio went on to explain that deliveries later in the day, particularly those made after rush hour, would force businesses to keep and pay their employees for longer, which would be bad and unfair for businesses.

On top of the rush hour bans, trucks delivering goods will be limited to only one side of all Midtown thoroughfares between Eighth and Third Avenues, as well as between Ninth and Third Avenues. This means that, even during the allowed drop off hours, trucks will still be limited to only half of the street, making deliveries more difficult.

The New York Police Department will be hiring 110 new officers to enforce the new bans. Officers will be issuing fines and 2 point penalties on state drivers licenses for truck drivers found breaking the delivery ban.

The city has not yet released how much revenue it expects to generate from this new set of regulations.