Volvo trucks struck gold with several viral marketing videos in the last few years, and now their back at it bigger than ever. Literally, bigger than ever.
In their latest video, Volvo hired Swedish strongman champion Magnus Samuelsson to pull 40 shipping containers loaded on top of 20 trailers, with a single Volvo FH16 tractor.
In total, the load weighed 750 tons, or 1.5 million pounds.
Although it was only a 100 meter (328 feet) stunt pull, it was no walk in the park.
On the first attempt, the front axle lifted off the ground. Then they had traction issues due to bad weather. Finally, on the third attempt, Samuelsson successfully towed the 1.5 million pound load through the finish line.