DHL pulled a Trojan horse marketing stunt that worked to perfection.
They wrapped several signs that said “DHL is Faster” in a special packaging that turned black in freezing temperatures.
Then they froze it to conceal what they were shipping, and shipped it off using competitors, to various hard to reach locations.
While in the truck, the packages thawed out making the signs fully visible
The results?
Drivers from competitors, including UPS, walked around town with large signs proclaiming DHL’s superiority.
Great stunt, pulled off to perfection.
Except for that one guy that was wise enough to cover up the words…