A man ran up to a semi truck in traffic, putting himself in harms way, just to rip the confederate flag off the back of a semi truck, in a new video that has been making the rounds on social media.

The video was posted to Twitter, and published on news site The Grio, who added James Brown’s “The Payback” as background music.

The 13-second clip has been viewed nearly 40,000, just a few hours after being posted, with 65% of viewers”disliking” it on YouTube.

The trailer is owned by Tribe Transportation, Inc., which is owned by a Native American woman.

Tribe declined to comment on the video.