One of the hot topics of discussion at the ACS/TCA annual Recruiting and Retention Conference this year was regarding the high turnover rate for drivers, topping out at 100% or more quarterly. Naturally, with rates this high, fleet managers and executives are concerned about how they can keep drivers satisfied enough to stick around.
One problem brought to light at the conference was that often drivers are made to feel like second class citizens.
John Elliott, CEO of Load One, suggested that some companies are creating a “two-class system” in which drivers are treated as second class citizens. Elliot expressed his view by saying:
“That type of system can create an “us against them” mentality with drivers and the rest of the company,”
He went onto to say that office signs like NO DRIVERS BEYOND THIS POINT, found posted at some fleets, is an example of this divisive class system. Elliott suggested that an open office concept would change the perception and the reality for drivers. He also said that social media can be used to break down that two tiered perception.
Does this two-class system actually exist in trucking organizations — many drivers would say yes. What are some measures you would take to improve driver/company relations in an effort to increase employee morale and driver retention?
For an in-depth look at this year’s conference check out CCJ’s coverage here.